Case study No. 3: EDGE ROOFTOP
Although Edge Rooftop has a beautiful, Instagram-worthy view of the Austin skyline, the profile had only garnered about 3,000 followers and was low on organic engagement. I took over complete management of the profile, and during my time overseeing its strategy and content, the profile gained 7,000 followers, garnered 9,000 organic engagements, and reached close to 1M people. I used a mix of Reels, influencer visits, and boosted ads to increase awareness and followers. Today, the brand now has over 10.8K followers on Instagram and is a hot destination for both tourists and locals alike.
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