Case study No. 1: Casa don ramon

This beloved Mexican tequila brand sought to establish a presence in the United States and grow its social following. I oversaw strategy, creative direction, paid ads, influencer outreach, and growth tactics. The result was a +2,845% follower growth within three months, a +616.6% increase in engagement rate, and a +47.7% growth in overall engagements. I worked to increase the rate at which the profile shared video content and worked closely with relevant influencers in the industry to increase market share and overall brand awareness.